Blog - Proofnow Proofreader & Primary Tutor

How does a book designer work with an indie author?

This case study explores how a book designer planned and designed a children’s chapter book for an indie author I worked with.

Tall Tartan Talks here … The designing of a children’s picture book needs specific planning because there are more images to incorporate than in adult fiction.

In the case of Sping by Nicholas Roberts, his children’s picture book had many images which needed to be planned around the text.

How I helped the author

When booking my services, Nick wanted to tap into my teaching experience; he valued my knowledge of children’s books.

I proof-edited the first draft of his manuscript by tweaking the vocabulary and language used for the age of his target audience. He found his book designer, Glen Holman; then came back to me for the final proofread before publishing.

Author finds illustrator

I saw on Instagram that the author had tagged his designer when promoting his book. There’s an opportunity for me to make contact with his designer, I thought …

I have supported many indie children’s book authors when they are self-publishing. One question I am asked often is where they can find an illustrator / book designer. I am fascinated by how a client decides if they are a good fit for the professional.

I had got on well with Nick when working on his book so I felt comfortable approaching the designer through him.

I was keen to find out about the process from planning to self-publishing. When I contacted Glen Holman, he was happy to write about his experience with Nick.

Case Study – Glen Holman

“Nick posted in an agency where somebody who wants illustration can post their job. When I first got in touch with Nick, he was already quite keen and was eager to share his ideas. We arranged a lunch meeting near where I’m based in Loughborough to go through everything. I had just had a child around this time so it was hard to navigate around that, but Nick was very accommodating!
We went back and forth discussing the ideas for Nick’s book, Sping, and his plans to also locate a singer for the songs he was going to pepper through the book, which I thought was a fantastic unique selling point.
Planning the ilustrations
Nick sent me through his manuscript; we planned out how many illustrations we needed and where they would go, and the physical size of the book – and I was ready to begin.
The first stage is the roughs, where I did basic, scratchy, and quick scribbles of each illustration, mostly to block out who will be where and what they’ll be doing. At this stage I also lay out all of the text, with the chapter titles, headings, sub-headings, title page, publishing information and everything else – the very bare bones of the book are complete.
Developing the illustrations
Once Nick signed off on this, then the next step was doing the linework and basic colouring; going over all of the rough sketches with a fine line and blocking out the colours to make sure there were no weird contrasts or clashes. And that it’s visually interesting. Any refinements and corrections to text and page layout are done at this stage. Once that’s approved, it all got the final touches: shading, highlighting, texturing, with all the fine details and the other whistles and bells to bring the book to life.
Finally, we decided on the cover. I drew that up in the same way, and we were done.
There was a little delay whilst Nick finished up the musical side of things and generated the QR codes with the music tracks, which I slotted into the book at the end of the chapters.
Supporting the self-publishing process
With the self-publishing stage, this used to be my full-time job doing assisted self-publishing, so, thankfully, I have had the time and generated the knowledge to penetrate the wall of jargon that often accompanies self-publishing.
It required Nick to create the Amazon KDP account that he wanted to use as his publishing hub. Then I was able to upload the book, fill out the meta-data and, as the book designer and illustrator, I was able to correct any issues that popped up.
I always insist to everyone who self-publishes to get at least one physical copy, as there are sometimes issues that do not show up in the digital proofs or during creation and only once it’s printed.
But Sping went off well and ended up looking great. Nick was a pleasure to work with. I would absolutely work with him again.”

Sping, children's chapter book. Front cover.

Sping, children's chapter book. Back cover.

Buying the book

Here is the Amazon link to buy Sping: https://amzn.eu/d/2yr3ZWq

Contacting Glen

Finding an illustrator

Glen has a particular style of art. There are many styles of art and design to choose from when selecting an illustrator for your book.

If you are an author or an illustrator, a directory I recommend when searching for the perfect-fit client is the Alliance of Independent Authors (ALLi). I am a Partner Member

I offer professional services through the directory with other members of the Chartered Institute of Editing and Proofreading (CIEP; ciep.uk). They are editors, designers, etc.

If you are interested in joining as a freelance professional, here is my Affiliate Link: https://www.allianceindependentauthors.org/members/join?affid=11189

Alliance of Independent Authors Partner Member

Are you interested in being featured?

If we have worked together and you would like to be featured as a case study on my blog, please email me to let me know.

Sprinkling publishing confidence,

Annie

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What are the signs of a good listener?

Good listening is a lost skill, in my opinion. How well do you listen to others? How well do they listen to you? I have noticed more and more that people don’t listen well. By good listening I mean active listening.

Tall Tartan Talks here … whether you are talking to colleagues, clients, family or friends, whether you are in-person or on-line, is each person in the conversation taking notice of what the other is saying, without interrupting, or … (insert your pet peeve)?

In this blog post I share my tips on good or active listening.

Techniques for active listening

Removing distractions

Create an environment for listening by minimising distractions. Put away your phone, turn off notifications, and choose a quiet space. This lets you to focus entirely on the speaker without interruptions.

Keeping eye contact

Use eye contact to show interest in what the speaker is saying. This nonverbal cue helps show that you are attentive and invested in the conversation.

Using open body language

Face the speaker with an open posture and lean slightly forward. This body language signals that you are open to their message and prompts them to share more.

Avoiding interrupting

Allow the speaker to finish their thoughts without intruding while they talk. This demonstrates respect for what they are saying and gives them the space to express themselves.

Practising reflective listening

Summarise what the speaker has said to confirm your understanding. For instance, you might say, “What you’re saying is …” This method not only clarifies the message but also shows that you value their input.

Asking questions

If something is unclear, ask open-ended questions to encourage the speaker to elaborate. Questions like “Can you explain that further?” or “What do you mean by … ?” help to deepen your understanding. See my blog post: What is a good question?

Practising patience with silence

Use pauses effectively; allowing silence after someone speaks can encourage them to share more thoughts and feelings. It shows that you are considering their words rather than rushing to respond.

Reflecting emotions

Acknowledge the speaker’s feelings by reflecting on their emotional state. For example, if someone shares a frustrating experience, you might respond with, “It sounds like that really upset you.” This confirms empathy and connection.

Staying present

Focus on the moment and resist the urge to think about your next response or other distractions. Being fully present increases your ability to understand and engage with what is being communicated.

By using these strategies in your conversations, you can develop stronger connections, improve understanding, and create a more supportive communication habit.

Understanding Mental Health First Aid

Active listening was in one of the modules in a course I studied called Understanding Mental Health First Aid. As I read it, I realised that listening with compassion and curiosity is vital in relationships. It is often missing, leading to misunderstandings and resentment. (Source: NHQE Level 2, sponsored by The Skills Network)

Researching active listening

Active listening was described in a book I proofread called Compassion-based Language Education by Sarah Mercer (see book link at the end). In it she describes four different ways of listening and responding to what is being said.

These are:

active destructive mode: when a listener responds negatively to what they have been told.
passive destructive mode: when the listener does not show any interest in what is being said or dismisses it as irrelevant.
passive constructive mode: the listener is paying attention and is trying to understand but lacks any genuine enthusiasm.
active constructive mode: when listeners actively pay attention, show their enthusiasm and interest, and also ask follow-up questions to find out more about what they have been told.

Perhaps you recognise these in the conversations you have?

Benefits of active listening

Building trust and strong relationships

Active listening is a crucial communication skill that enhances relationships and encourages effective communication. It helps create an environment of trust and loyalty.

When you feel genuinely heard, you are more likely to share your thoughts and feelings, which is especially important during challenging times. This not only strengthens personal bonds but also leads to better teamwork and engagement.

Improving communication skills

Practising active listening strengthens your communication abilities. It teaches you to focus on understanding rather than merely responding.

This leads to more meaningful conversations and reduces the likelihood of miscommunication. Read my blog post: How to Communicate Clearly

Communicating with clients

These days, in my freelance life, very few communications with proofreading clients involve a telephone call or Zoom meeting. I would much rather email my work processes, thoughts and questions than talk on the phone.

But reading an email from a client has an element of ‘listening’: answering their questions, and reading between the lines. Even being diplomatic when I composed a reply to a barrage of questions (sent in separate emails) that I experienced recently from a client.

Meeting on Zoom

It is even more important to listen actively if meeting people on Zoom, whether it is networking or with clients.

The delays with sound and, perhaps, a participant with their camera off, make it more difficult to listen, never mind with reflection and empathy. The techniques listed above are vital.

Listening well

I bet you know people in your life that are good listeners. I am in freelance networking groups where there is active listening.

It is about taking an interest in others beyond the self. You need to care about the person who is talking to you. Developing empathic skills can help you become more curious about others and take a greater interest in the lives and stories of others.

Take the opportunity to reach out to someone that you are worried about. And listen to them.

Sprinkling publishing confidence,

Annie

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2024: Review of My Year

As I review 2024, I realise how eventful it was for me because I achieved things I hadn’t done before in my freelance life.

Doing new things

Tall Tartan Talks here … A quick snapshot of my achievements this year: I self-published my non-fiction ebook in April; completed a course called Understanding Mental Health First Aid; did more freelancing proofreading work for publishers than in previous years, and took on work from new-to-me publishing clients. I turned 60 halfway through the year; and one more event happened that I shall reveal later …

Reflecting on 2024

Looking back, here’s my review through the blog posts I wrote.

Winter and spring

I spent the first three months, during a very quiet period of work, collecting my blog posts into a non-fiction business book for self-publishing.

I copyedited my manuscript from the single, individual blog posts that I had written in MS Word, starting in 2017 all the way up to 2023. Then I spent time proofreading the manuscript.

However, it is really tricky to proofread your own writing, so a very kind edibuddy offered to proofread it.

Finally, it was ready to upload to Amazon KDP as an ebook. Here is the link to Tall Tartan Talks – My Collection of Blog Posts: Tips on Running a Business if you haven’t seen it yet: https://amzn.eu/d/csKQohb

I described the process in How I self-published my Business Book.

Summer

In June, my blog post explored the concept of questioning in education and business by asking What is a good question?

My July blog post reflected on how to cope with periods of time without freelance work. By this time, I had marketed myself repeatedly without, seemingly, much success. I know that the results of cold emailing take time. But it is really hard to be patient … Therefore, I wrote tips on how to use time productively in Taking Breaks in Your Business.

Autumn

By September, with the return to work for most people, I felt urged to promote methods of effective communication called How to Communicate Clearly.

In October I shared my tips for preparing for and writing cold emails to potential new clients: 8 Steps for Reaching Out to New Clients

Tutoring

I was able to provide tuition for a primary school child, on Zoom, with reading, handwriting, spelling and writing for six months.

Not having tutored for a couple of years, I missed the contact with young people and the regular income. A fellow edibuddy got in touch to ask if I was available … Could we work with the time difference with her granddaughter being in Australia?

The arrangement worked well! I was pleased to observe how well the child responded to my teaching. See the testimonial from the parent on my Primary Tutoring page.

Upgrading in the CIEP

And so to my news – I am excited that my application to upgrade from Intermediate Member to Professional Member of the Chartered Institute of Editing and Proofreading (CIEP; ciep.uk) was approved in December.

I proved my professionalism by taking editorial training, showing 500 hours of proofreading experience with clients, and providing a reference from a client that I have done over 50 hours for and who could judge my proofreading skills. Here is my profile page in their directory.

What an amazing way to end the year!

Seeing flaws as part of the process to achievement

To finish, I share a metaphor about Kintsugi that spoke to me about growth mindset and running a business.

I found it in a book that I proofread this summer. It is now published and available to order (details at the end).

Kintsugi is the Japanese art of repairing broken pottery with gold. The idea is to make something more beautiful by embracing the flaws; and something unique and beautiful in its imperfection. The flaws are emphasised and celebrated.

See the picture of kintsugi-repaired pottery below. The lines of gold show where the repairs have been done and show them off in a positive light.

I love this metaphor because it challenges perfectionism and opens our minds to the ideas that every part of us makes us into something special and magnificent – just as we are, including all the past mistakes we have made.

In summary, my tips for owning a business are to persevere, persist, and be patient.

How has the year 2024 been for you?

See you in 2025!

Annie

Sprinkling publishing confidence

Source for Kintsugi: Compassion-based Language Education by Sarah Mercer, published by OUP, 2024.

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8 Steps for Reaching Out to New Clients

One reason to reach out to new clients is to tell them that you are available for freelancing work. They won’t know unless you tell them. Cold emailing is one method. I give you steps on how to be brave and develop an effective strategy, making the best impression you can.

Tall Tartan Talks here … Follow my 8-step guide for reaching out:

Preparing is key
Training to add value
Adding skills to your CV
Researching clients
Keeping records
Writing emails
Responding to replies
Build a marketing habit.

1. Preparing is key

I proofread non-fiction as a service. I made sure I was well trained so that I could offer professionalism and expertise as qualities of my proofreading service. Preparation is half of the process I will describe.

2. Training to add value

The first thing a potential client may want to do when you reach out is to look at your website or LinkedIn profile to check your training credentials. I did training in proofreading with the CIEP (ciep.uk), my professional body.

As a freelancer you should consider training in your field of expertise. If you are an editor or proofreader, you may want to specialise by doing a course in a particular niche – in my case, editing educational digital materials.

3. Adding skills to your CV

Add the course you have just completed to your CV and to the Featured section of your LinkedIn profile.

4. Researching new clients

You may have an idea of the kinds of new clients you want to reach out to. When I see a prospective client advertising for staff or freelancers (usually on social media, usually on my phone), I take a screenshot and email it to myself. If I can’t act on it immediately, I move the email to my Prospective Clients email folder.

5. Keeping records

Once a month I go through the emails I have sent myself, add them to my spreadsheet and research each in turn by reading their websites. Some can be prioritised by a) how enthusiastic their website makes me feel; or b) removed from my list because their business would not be a good fit for me. For example they publish fiction.

In my case, as a ex-teacher and primary tutor, I have listed possible clients that publish non-fiction, educational books, and children’s books as they are my proofreading specialisms.

6. Writing emails

About once a month on average, I do a cold-emailing session. In my drafts folder I have a template for each specialism and use the template suitable for the next potential client.

I write a concise subject line keeping it short and relevant, e.g. Proofreader Available. Listing a specific specialism I provide that will help them solve their problem, I keep the email short with no more than five sentences – no one wants to wade through an essay. I don’t make the email emotional, just business-like.

Some companies don’t like emails with attachments. Rather than attach my CV, I tend to end with P.S. My CV is available on request. Unless, of course, a new client has specifically asked for a CV.

I keep possible clients in groups of specialisms. I prepare emails in batches by using copy and paste or a text expander to make the writing process quicker and more efficient. Then I tweak the email to personalise my message. Do not invest emotion or spend hours on one email; there mental turmoil lies.

I do a final check of spelling and punctuation. Mistakes will come across as unprofessional. Take a deep breath and press send. Return to that spreadsheet and record the date when emails were sent. Then I put it to the back of my mind, walk away, and get on with my day.

I don’t worry if I don’t get replies; I don’t take it personally. In truth, I probably get one reply in ten saying they will add me to their database. I comfort myself with the fact that the client that needs me will get back to me. How will they know if I don’t tell them?

Using this technique, I can send up to 10 emails in one hour. In one very quiet month, I cold emailed once a week, sending emails to 40 possible new clients. I have been perfecting my system for two years.

7. Responding to replies

Remember, silence or rejection is a normal part of the cold-emailing process. Don’t let silence discourage you. By following these steps and believing in the value you offer, you will be emailing with confidence.

If the magic happens – a new client replies and reaches out– respond promptly to show integrity and efficiency. Or only send your cold emails when you have time to respond.

8. Build a marketing habit

Once you have a marketing habit that you are comfortable with, repeat the training and cold emailing with regular effort. Establish and maintain a routine that works for you. You will feel braver. I did!

Sprinkling publishing confidence,

Annie

Note: These 8 Steps were part of a PDF guide on my website called Eight steps that worked for me – For business confidence. I repurposed the PDF in my blog post Marketing Mindset.

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How to Communicate Clearly

I have experienced both positive and negative methods of communication with clients.

I am a freelance proofreader providing services to my clients, whether they be independent (indie) authors or project managers for publishers of non-fiction and children’s books, to ensure books are published to a high standard.

Tall Tartan Talks here … How can we as freelancers and clients communicate clearly and work wisely for everyone’s benefit?

Consider these ways of communicating to foster and maintain good working relationships:

Setting expectations
Arranging contracts, including quoting, scheduling, and receiving payments
Querying and queries
Caring.

Setting expectations

Establish clear communication channels by agreeing on the preferred methods of communication and setting expectations for response times.

Provide clear and concise instructions by being specific about your deadlines and deliverables. Avoid ambiguity and provide all necessary information upfront.

Use regular emails as check-ins to ask and answer questions and address any concerns. Respond promptly to emails.

Arranging contracts

Quoting

Has the book been sent so the freelancer can provide a quote? I have found that indie authors ask me for a quote without sending evidence of the content … It is essential to know the scope of work involved.

With publisher clients it is my experience is that I won’t see the material to be proofread until the agreed start date and that I will be offered a fixed project fee. In that case I need to ensure that the number of hours I proofread for is tracked and calculated with efficiency tools used to maximum effect. Other publishers may differ.

When the material arrives, I ensure the brief is complete and nothing is missing. Then I confirm delivery.

With indie authors, I provide a clear and comprehensive contract. You could use a template for your T&Cs, although email is regarded as a legal agreement and can be used instead.

A well-defined contract outlines the project scope, timeline, payment terms, and termination clauses. Both sides are aware of completion dates and deadlines. It protects both the freelancer and the client and ensures clear expectations.

Scheduling

If an indie author is booked in with me several months in advance, I will send them provisional dates of starting and completing the proofread of their book. Confirmation is made by email and a deposit paid to book that slot in my schedule. There is clarity with little room for misunderstanding.

If a project is behind schedule, all parties should inform each other so that there is full transparency. Then rescheduling can take place to the availability of all involved.

Receiving payment

Payment arrangements can be on an hourly basis, 50% deposit, complete payment upfront, or, in my experience of publishers, upon completion.

Publishers tend to have payment terms of 30 days or more after presentation of the invoice.

I require indie authors to pay upfront for smaller projects, say a children’s book of less than 1,000 words. For larger books I require a 50% deposit.

Through experience I have learnt to ask for payment upfront from indie authors before I release the completed proofread files. You may think the client should see the work before paying. But I learnt, after an experience with a non-payer, they could get away with not paying once they had my files. The client had paid the deposit which had lulled me into a feeling of trust. I discovered that it was misplaced trust as they turned out to be less than honest.

Clients who make prompt payments help to build trust with integrity.

Querying and queries

Maintain and encourage open and honest communication by encouraging questioning. Be receptive to input and address any issues promptly. Creating an environment where all feel comfortable asking questions without hesitation fosters trust and collaboration.

Anticipate potential questions and provide relevant information. This minimises delays and ensures all concerned have the necessary context.

Provide clear explanations of queries and additional resources if needed. If I have a query about inconsistencies when they first appear in the manuscript, I will make a note on the style sheet and be alert if they appear elsewhere. If a style appears haphazardly, I add it to my list of queries to alert the author / publisher. I always start politely when writing a query in the Comment box with ‘I suggest …’.

See my related blog post: What is a good question?

Caring

Be polite, pleasant and patient in your communications.

Build a positive relationship by treating each other with respect and professionalism. Foster a collaborative environment where all parties feel valued and appreciated.

The client could show appreciation by acknowledging the freelancer’s efforts and contributions. Perhaps express gratitude for their work. Even provide a testimonial for the freelancer’s website to share on social media. This shows an affirmation that working together was a pleasure.

Lacking communication

Recently I have experienced ‘ghosting’. That is, a potential client emails asking for my proofreading services. I reply with a quote. Then silence. No reply. Not even a ‘Thank you but I won’t need your services as I have found someone else.’ Other edibuddies confirm I am not alone.

Perhaps clients are short of time? Perhaps my email has gone into their spam?

It’s hard waiting for a response and blocking provisional time in my schedule for a project that may, or may not, be confirmed. They may have asked more than one proofreader …

Developing a strong relationship with trust

By using these methods of communicating clearly, you establish strong relationships ensuring efficiency and integrity. Mutual respect is fostered. Plus, hopefully, repeat work!

Sprinkling publishing confidence,

Annie

Contacting

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Taking Breaks in Your Business

It is vital that we take breaks in the daily routine of our freelance business.

How long you break for depends on your concentration levels, work commitments and deadlines.

Tall Tartan Talks here … Taking breaks is an act of self-care to recharge and feel refreshed.

We get so bogged down in how much we need to achieve in a certain time – leading to feelings of overwhelm – that we forget to listen to our body. We ignore our feelings.

Our brains need breaks to rest and refocus. By taking short, deliberate breaks away from your computer screen throughout your day, you give your mental muscles a chance to relax.

How do we incorporate these breaks into our freelance flow? I’ve categorised break activities into periods of time. How much time have you got for a break?

Taking a break for five minutes

I embrace the Pomodoro method (see my mention in this post One Day in My Life as a Proofreader). In short, work for 25 minutes, then have a 5-minute break. As a proofreader this timing works well for me. Five minutes is enough time to rest my eyes.

Tweak this method to include the 20 / 20 / 20 concept. That is, every 20 minutes look away from your screen for 20 seconds to a distance of 20 metres (e.g. out of the window). Set a timer to ensure that you stop and stretch. This break has the effect of resetting your eye muscles, pausing to refresh thinking, and ensuring self-care.

Think of other movement breaks that can be completed in five minutes – you’ll have your favourites.

Taking a break for 30 minutes

Is it time for refreshment break or a meal? Sitting for long periods is not only bad for your posture, but it can also lead to sluggishness. Move around. Make lunch. How about a brisk walk? Do that quick garden job.

In other words, sustenance, movement, fresh air and exercise will clear your head and revitalise your brain.

Taking a break for one hour

I feel most alert first thing so a typical morning means that I will proofread for up to four hours using short break bursts. By the afternoon I often lack energy and feel the need to go into a lower gear.

I take an hour’s break by doing household tasks in small chunks, listening to a podcast, or even picking up a book. Turning off email notifications helps me relax. Try doing nothing without feeling guilty.

Taking a break for a half day

When it’s hard to get started, perhaps on a Monday morning or a rainy Saturday, focus on your business rather than in your business.

Try some CPD – have you got a training module that’s waiting for your attention? Try to engage meaningfully on social media. Post some content. Market your business. Resist the temptation to scroll for hours.

How about switching off completely for a couple of hours? Spend time with others, e.g. arrange to meet someone for coffee in a café. You may even have a hobby (note to self).

Taking a break for one day

When I have finished a particularly intensive project, I timetable a day off before the next project starts. That’s right, I make sure the break is scheduled in my diary so that it does happen. I know!

That date with myself is treated as being as important as any other appointment.

Taking a break for one week

Now for breaks that are longer …

I read a post on LinkedIn where they were expecting a project to be emailed. They were frustrated and disappointed when the client said to expect a delay. It was too late to reschedule another project in that gap. They pondered what could be fitted into their unexpectedly acquired week’s break. Decorating came to mind.

After one week of DIY, they realised how refreshed they felt. It hadn’t dawned on them how much they had needed this break, this recharge, until it was forced on them. Doing something completely different, they admitted was a valuable lesson.

Taking a holiday would have the same effect …

Taking a break for one month

A more serious tone now … When clients are quiet or projects are delayed for a month or more, this is a break with more serious consequences and not of your choosing. It is probably time to review your cash flow.

After one month without work, it may be time to let repeat clients know that you are available or send cold emails to prospective new clients. Here’s a post I wrote about Marketing Mindset. It includes a guide to cold emailing.

Taking a break for two months

When I had a very quiet spell in the winter, I scheduled an ‘important but not urgent’ task – to write an eBook. By following a process of self-publishing my collection of blog posts, my time was spent creatively and proactively.

Consider other sources of income to maintain finances, e.g. I tutor primary children as a reliable source of income to top up my income from proofreading.

Consider ways to protect yourself by reviewing your expenditure, e.g. buy what you need rather than what you want; cancel subscriptions that don’t bring value.

Embracing the breaks

Instead of panicking, think how to be in control of expected and unexpected breaks in your schedule. Be creative. Remember, taking breaks isn’t a sign of weakness – it’s a sign of strength and intention.

As a freelancer with my own business I try to thrive not just survive by booking breaks for self-care as well as booking clients as part of my schedule.

When was the last time you felt refreshed and renewed?

Sprinkling publishing confidence,

Annie

Contacting

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Marketing Mindset

As business owners we worry about marketing our skills. I know, I’ve been there. I invite you to activate your business brain. Switch on your marketing mindset.

If you want potential clients to know that you are available for work, you need to tell them using marketing. Otherwise how will they know?

Tall Tartan Talks here … I give you tips on how to market your business. These are strategies I’ve tried when marketing my proofreading business. They have reinforced that I am friendly, efficient and trustworthy. Sprinkling publishing confidence.

Let’s begin at the beginning. If you don’t have a website, have a presence on social media, for example, LinkedIn. Here’s my profile page.

I post many marketing tips on LinkedIn for edibuddies and other freelancers. Find my tips by searching for my hashtag #TallTartanTips then follow to be notified of my posts.

The tips are handy reminders I have picked up in the CIEP (Chartered Institute of Editing and Proofreading, ciep.uk) forums, at Drive the Partnership Network, and on social media about how to own, run, and market your business.

Use my tips as reminders to help you maintain a positive business brain and marketing mindset.

Tips about marketing your business

I have sorted my tips into six categories:

Useful resources
Using social media
Blogging
How to be a business owner
Motivation tips.

Useful resources

Build a website or pay someone you trust to build it for you. It is your shop window which you own, unlike your social media profiles.
Make time for investigating resources that will help you improve your marketing. Listen to the podcasts of experts in your field.
Invest money in resources: you need to speculate to accumulate. It could be a course or a tool to help you do your job more effectively.

Using social media

Follow useful connections on LinkedIn, who might know others in industries you have an interest in. This could help find you work.
Like, comment, and engage with connections on social media. Be brave.
Be even braver. Plan content for social media. Have a strategy for showcasing your work by sharing testimonials, plans for the coming week, wins of the last week, poignant thoughts that will resonate with others …

Blogging

I use blogging to get eyes on my website. I write posts about freelancing, education, and running a business. Then I share them on social media otherwise no one will know I’ve published a new post.

Search and follow the hashtag for my blog #TallTartanTalks on LinkedIn. Or go to my blog on my website.

I have self-published an eBook collection of my blog posts as a way to explore self-publishing. Find Tall Tartan Talks – My Collection of Blog Posts: Tips on Running a Business on Amazon.

How to be a business owner

Feel the fear and do it anyway.
Think of yourself as a business owner wearing many hats. If needs be, outsource the skills you don’t have to those who have the skills.
Practise the 3Ps: patience, perseverance, persistence.
Look out for your physical and mental health. Ensure a work/life balance by setting personal boundaries. Go outside and get some fresh air by walking or gardening. Perhaps walk in the woods among the trees, which works for me.

Motivation tips

Those who go fishing catch the fish.
Thor A Rain, lead writer of the book First Aid For Feelings Manual from The Helpful Clinic (I proofread their book.)

I love this quote because you can’t catch fish (get clients) unless you go fishing (email or phone them). It is up to you to tell clients that you are available for work. How else will they know? It’s a no-brainer.

Thor and Nicki’s book, First Aid For Feelings – the essential Manual for self-care skills and good health, emphasises how to look after yourself and gives tips on how to be physically and mentally healthy. That’s especially important when you run your own business. (See image in my gallery.)

I gain valuable advice from members like Thor when we attend Drive, our networking group on Zoom. The weekly meetings are a collaborative space where my freelancer tribe shares wins, problems and advice. I learn something worthwhile at every meeting which helps me stay motivated. Find your tribe and safe space.

Inspired by Thor, I created a marketing strategy that I use when emailing prospective clients: Eight steps that worked for me.

Testimonial

“Annie encouraged me to market my services to companies I knew I could help. She helped me to see that someone will see your content and want to use your services at some point in the future, so it makes sense to keep marketing.
If you are proactive with marketing, and don’t worry about the responses, you will fit someone’s need, somewhere. You’re right – they won’t know if you don’t tell them. Annie helped me think more clearly about where to go with my marketing. Thank you!”
Andrea Constable of Squiggle Social

Since writing this, my post as part of this mindet is available: 8 Steps for Reaching Out to New Clients

Sprinkling publishing confidence,

Annie

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How I self-published my Business Book

I have self-published a business book!

My eBook is called Tall Tartan Talks: My Collection of blog Posts – Tips on Running a Business. I’ve written it as a freelancer for freelancers, sharing many tips I’ve learnt while running my proofreading business.

I used Amazon’s Kindle Direct Publishing (KDP). If you would like to buy my book, the link is at the end.

I will explain the how, what and why of the process.

Why did I self-publish?

I have been asked why I used the process of self-publishing. Mainly I did it because my indie children’s book authors asked me about the process. They were looking for support. I wanted to answer their questions.

When I had a lull in proofreading work, I realised I had the time to implement my project.

What did I write?

I already had a collection of over 30 blog posts on my website which I had written to support other freelancers. Why not copy the draft versions from Word and paste them into a single document, I thought? Rather than write something new I could create one manuscript using writing I already had.

If you have an idea for a fiction or non-fiction book, for adults or children, do write it. And keep writing. If the ideas flow, great! When you’ve finished a draft, ask friends / colleagues to read it. This will gauge if the audience thinks your book works. You will feel the need to redraft your manuscript several times.

How did I format my book?

Each blog post is around 1,000 words; the collection totalled around 30,000 words.

Once I had created my manuscript I spent time copyediting the text. I ensured consistency with the styling of subheadings and use of terminology. I added to my style sheet.

I spent a further week proofreading the manuscript. By then I realised I was far too close to the text and fed up with it. I knew there must still be errors, but I wasn’t in a position to look at it objectively.

Using a trained editor or proofreader

I needed an independent, fresh pair of eyes; I needed a proofreader I could trust and who appreciated my blog posts. A kind edibuddy offered her proofreading as a skill swap – in return I would proofread her blog posts. She provided a comprehensive service in an efficient way.

Asking someone else to check your text is essential before publishing. I recommend you either:

Pay a trained copyeditor to style your Word document. Or …
Pay a trained proofreader. This could be the same editor you ask to copyedit your manuscript. Many freelancers provide both services – though a gap in time between passes is recommended for fresh eyes.

Ideally your professional would be trained by a trusted organisation like the Chartered Institute of Editing and Proofreading (ciep.uk).

Creating a Table of Contents

Once I had formatted my Word document with styles for levels of headings, I could insert a Contents page.

I needed help to format the page numbers so that page 1 started at the beginning of Chapter 1 after the Contents page rather than on the first page of my manuscript. I found some support in the Amazon KDP Help pages. In the end my edibuddy formatted the page numbers for me.

Creating a book cover

I was certain I would self-publish my book in the form of an eBook as the cover, as, being a single page, it would be simpler to design.

I designed my eBook cover by finding a template in Canva. I used the tartan which is the design on my website and replicated my website fonts. That way I could keep my design consistent with my branding.

The cover of a paperback includes the front cover, spine and back cover in one template. I tried using KDP Cover Creator. Its limitations meant that I couldn’t use the fonts on my website as they weren’t available in the software. As I wanted to make my branding consistent, I would have to find another way to use my chosen fonts.

If you have many images to insert in your non-fiction or children’s picture book, I suggest you use a book designer who is skilled in formatting illustrations. I can recommend a couple.

Creating my KDP account

I completed the account details for my eBook. I could edit the details on my Amazon KDP Bookshelf. It was helpful that I could save, stop, or continue as time allowed.

KDP asks for personal and tax details to be completed. Next, enter the ISBN (International Standard Book Number). I bought mine from Nielson. Upload your content. Finally, choose a pricing option.

Consider when you want to tell your target audience that your book is available. Plan ahead because KDP needs at least 48 hours to process your account, your manuscript and cover.

Also consider, do you want your readers to pre-order? This is an effective strategy for advertising when your book will be published; it creates anticipation.

How I can help you to self-publish

I can help you self-publish depending on the type of book you want to write. My specialisms are non-fiction, education, middle grade chapter books and picture books.

If you want to self-publish an adult fiction book, that’s not my area, so I can’t help you. But I can refer you to edibuddies who can.

Buy my book

Amazon link to my book published in April 2024: Tall Tartan Talks: My Collection of blog Posts – Tips on Running a Business

Reading resources

I discovered many tips about self-publishing by being a Partner Member of the Alliance of Independent Authors: www.allianceindependentauthors.org

Sprinkling publishing confidence,

Annie

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Balance the Freelancing See-saw

Balancing the ups and downs of your freelancing see-saw can be a challenge.

Tall Tartan Talks here … I’ve listed 12 ways in which freelancing is like life on a see-saw with ups and downs, how to maintain control and balance, and how to cope with swings that make us panic.

Scheduling time for each aspect helps give a sense of control. As a freelance proofreader, I try to manage the swings so that my schedule is manageable. A tip I have learnt: things may not get done unless they are scheduled. Included here are suggested reminders for fun.

12 Elements to balance

1. Managing clients

Freelancers need to balance client expectations, contend with deadlines and project requirements, while ensuring you are not overextending yourself or compromising on quality. Some clients raise ‘red flags’ in our minds with their requests. Ask yourself, is this client is a good fit?

2. Managing time

Freelancers need to manage their time efficiently to juggle multiple projects, meet deadlines, and allocate time for administrative tasks, such as invoicing and client communication. Develop the habit of, firstly, scheduling projects to allow ‘wiggle room’ and secondly, working on a job in manageable stages, perhaps easiest part first (or do you prefer to get the hardest part over with?). Try time blocking. Avoid daily overwhelm by taking regular breaks.

Schedule time: #TreatTime (eg do a hobby for 15 minutes.)

3. Managing finances

Freelancers need to manage their income and expenses effectively. There are times when you’ll earn more than expected (fantastic!). Boost your savings. Other times your income may be more limited than usual. Balancing your financial stability is crucial.

Whenever I buy something for my business, eg equipment, software, a course, and receive the receipt, I open my Excel Expenses spreadsheet and list the date and expense. I feel more efficient and in control. This means I am up to date with my evidence by 6 April for filing my HMRC Self Assessment Tax Return.

When I return the completed proofread I attach my invoice – this time opening my pinned Excel Invoices spreadsheet to enter the details promptly. Go so far as preparing the invoice before completing the job so that just the final details need to be entered.

Schedule time: #AdminMonday #FinanceFriday

4. Using time efficiently in times of famine

Freelancers can experience periods of busy work schedules and high demand (feast) followed by slower times with fewer clients and projects (famine). Balancing those extremes can be challenging (see point 3). When a client cancels or postpones work, perhaps another client can be brought forward? Or ask a colleague if they could refer work. Or is it time to book some CPD – that training course you’ve had your mind on?

5. Continuing Professional Development (CPD)

Freelancers need to keep their skills up to date to stay knowledgeable and instil trust. Scheduling time for ongoing training and skill improvement with client work is essential for future-proofing your business. I have completed many training courses run by the Chartered Institute of Editing and Proofreading (CIEP); if you’re a member you get a discount.

Schedule time: #TrainingTuesday

6. Balancing health and well-being

Freelancers need to maintain their physical and mental health. The demands of freelancing can lead to neglecting self-care, so finding the right balance is crucial. At least get out for some fresh air and look up at the clouds. My examples of exercise below use the hashtag popular on the socials (‘stet’ is an editing term meaning ‘Leave the marked word as it is’).

Schedule time: #StetWalk #StetRun #StetCycle #StetSwim

Or stroke a #StetPet

7. Networking

Building and maintaining professional relationships and networks are crucial for freelancers. Balancing that time and effort with doing paid client work is vital.

For me networking happens on a particular day when I attend two online groups on Zoom – one in the morning and one in the afternoon. One group is for all breeds of freelancers; the other is run by my Institute and is editor-specific (the CIEP).

Schedule time: #NetworkThursday

8. Marketing

Freelancers may need to promote their services to maintain a steady stream of clients. This can require a delicate balance of marketing efforts. Use social media to show up and show people your services. They won’t know what you do unless you tell them.

But, when work is challenging with a tight deadline, how do you find your next client if you have no time to do any marketing? Scheduling tools for social media posts can be your friend.

Schedule time: #MarketingMonday

9. Work–life balance

Achieving a healthy work–life balance is often a struggle for freelancers. The flexibility of freelancing can sometimes blur the lines between work and personal life, making it challenging to maintain boundaries. Anyone else work at the weekends? Sure, when necessary.

I used to resent it when I was a teacher and using my weekend for marking, assessment, and planning. There just wasn’t enough time during the week. My family suffered. I never saw them. I felt guilty. If you do feel the need to work at the weekend, make sure you balance it by taking one or two days off during the week to maintain control of your freelancing see-saw. And make time to see the people in your life who are important.

Schedule time: #FamilyFriday

10. Doing a variety of projects

Freelancers often work on a variety of projects with different requirements and clients. Balancing diverse tasks and meeting client expectations is like adjusting weight on a see-saw.

I prefer to book an easy project after the challenges of a long, complicated project as a way of changing gears. Of course, what is easy to one freelancer is not easy to another; it depends on our strengths and interests. How about treats or rewards? Do you reward yourself when a task or stage or project is complete?

Schedule time: #TreatTime (This hashtag also appeared in point 2 but treats are important to me as a great motivator!)

11. To specialise or generalise?

Freelancers can take the opportunity to specialise by providing editing or proofreading services in their niche. Editors that generalise say they can edit both fiction and non-fiction. Specialists offer editing in specific genres of fiction or non-fiction. The choice is yours. Using a previous career is a good starting point for a specialism as you already have more knowledge in that field than others, eg education, law, medicine, music. Or, you may want to move into a new area.

12. Flexibility versus stability

Freelancing offers flexibility but can lack the stability of a traditional job with an employer. Balancing the desire for freedom and autonomy with the need for financial security is an ongoing challenge. Flexibility of work hours and choice of clients is preferable, but the temptation of a regular income can be strong.

Balancing

Overall, freelancing, like being on a see-saw, involves constant adjustments and careful balancing and control to ensure a successful and fulfilling freelance life.

Up and down, up and down … How do you ride the peaks and troughs? How do you stay calm? Finding the right balance for each of these aspects is a key challenge for freelancers. But so rewarding when it works!

Sprinkling publishing confidence,

Annie

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Reading further

Going Solo by Sue Littleford, Advanced Professional Member of ciep.uk
Freelancer Magazine – read print or digital by subscribing at: freelancermagazine.co.uk/

Philosophy for Children

The following areas of the primary curriculum are covered in this post:

Personal, Social, Health and Economic (PSHE)
Social and Emotional Learning (SEL)
Philosophy for Children (P4C).

Tall Tartan Talks here … This post continues my series on education exploring the primary curriculum, teaching and learning.

Personal, Social, Health and Economic education (PSHE)

Gov.uk (updated 2020) states: “PSHE education is an important and necessary part of all pupils’ education. All schools should teach PSHE, drawing on good practice.

[ … ] Schools should seek to use PSHE education to build, where appropriate, on the statutory content already outlined in the national curriculum, the basic school curriculum and in statutory guidance on drug education, financial education, sex and relationship education (SRE) and the importance of physical activity and diet for a healthy lifestyle.”

Agreed – vital!

Social and Emotional Learning (SEL)

SEL refers to the process through which children acquire and apply the knowledge, skills, and attitudes necessary to understand and manage their emotions, build and maintain positive relationships, make responsible decisions, and navigate social situations.

SEL includes:

Recognising and understanding your own emotions, strengths, weaknesses, and values.

Learning to regulate and control your emotions, impulses, and behaviours, including stress management, goal-setting, and self-discipline.

Developing empathy and the ability to understand and respect the feelings and perspectives of others.

Building and maintaining positive relationships, including effective communication, active listening, conflict resolution, and cooperation.

Developing the ability to make ethical and responsible choices, considering the well-being of yourself and others, including problem-solving and critical thinking skills.

Research has shown that SEL can have a positive impact on academic performance, behaviour, mental health, and long-term success, as children who are emotionally and socially competent are better equipped to handle challenges and build positive relationships.

Philosophy for Children (P4C)

Defining Philosophy for Children

P4C is an approach to teaching and learning that explores the big ideas that arise in all areas of education and life experience. P4C uses philosophical dialogue and enquiry to help learners to think, to speak, to listen, to learn and to live together more effectively.
SAPERE: Society for the Advancement of Philosophical Enquiry and Reflection in Education; the UK’s national charity for Philosophy for Children (P4C). See the link at the end.

Purpose of Philosophy for Children

P4C is a subject which helps children of all ages think for themselves through philosophical dialogue with others to encourage them to develop strategies for thinking, to be independent thinkers, but also to co-operate, as well as accept that others may have a different point of view.

Teaching P4C in the classroom

I discovered P4C when I was teaching a Year 4 class (8–9 year olds) in Essex, UK. The Headteacher of the school asked me to go on a course about teaching Philosophy. The course was six half days, (one half a day a week for 6 weeks). The two leaders borrowed a Year 5 class to practise with.

Fascinated, I learnt so many skills that I used their techniques weekly in lessons for years after as a way to encourage discussion, debate, healthy questioning and enquiry.

I started an after-school club called P4C. It was aimed at key stage 2 children (7–11 year olds). My P4C Club enjoyed using a bank of resources, including a wide range of games and subjects for debate that were philosophical in nature.

Encouraging philosophical discussion

P4C encourages discussion with a philosophical lean using:

stimuli for enquiries including stories, images, videos, poems, and picture books.
activities to get everyone involved in speaking, listening, and working as a community.
create a thoughtful space, build a supportive and challenging community, and develop questioning.

Debating philosophy

One of the P4C activities was to encourage debate.

In my role as facilitator / chairperson, I encouraged skills of debating deeper by asking why. Explanations, agreement, or opposition were expressed in an ongoing, respectful fashion.

Through each debate their opinions became more informed, with better, more reflective reasoning. Mainly they were safe in the knowledge that, if they could explain why, they were entitled to their opinion.

Specialising in education

This education series reflects on my former role as a teacher in the primary classroom. It relates to my specialism of proofreading educational materials. It emphasises my interest in promoting curiosity in children – and adults.

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Education blog posts

See the links to the other posts in my series on education and teaching:

Children’s Well-being and Mindfulness

How I helped the author

Author finds illustrator

Case Study – Glen Holman

Buying the book

Contacting Glen

Finding an illustrator

Are you interested in being featured?

Emailing

Subscribing

Further reading

Techniques for active listening

Removing distractions

Keeping eye contact

Using open body language

Avoiding interrupting

Practising reflective listening

Asking questions

Practising patience with silence

Reflecting emotions

Staying present

Understanding Mental Health First Aid

Researching active listening

Benefits of active listening

Building trust and strong relationships

Improving communication skills

Communicating with clients

Meeting on Zoom

Listening well

Further reading

Emailing

Subscribing

Doing new things

Reflecting on 2024

Winter and spring

Summer

Autumn

Tutoring

Upgrading in the CIEP

Seeing flaws as part of the process to achievement

Emailing

Subscribing

1. Preparing is key

2. Training to add value

3. Adding skills to your CV

4. Researching new clients

5. Keeping records

6. Writing emails

7. Responding to replies

8. Build a marketing habit

Emailing

Subscribing

Setting expectations

Arranging contracts

Quoting

Scheduling

Receiving payment

Querying and queries

Caring

Lacking communication

Developing a strong relationship with trust

Further reading

Contacting

Subscribing

Taking a break for five minutes

Taking a break for 30 minutes

Taking a break for one hour

Taking a break for a half day

Taking a break for one day

Taking a break for one week

Taking a break for one month

Taking a break for two months

Embracing the breaks

Other reading

Contacting

Subscribing

LinkedIn

Tips about marketing your business

Useful resources

Using social media

Blogging