Review of 2022

Review of 2022 blog post

This year I have been on a mission. A quest, if you like, to notch up as many proofreading hours as possible by gaining experience working freelance for publishers.

Tall Tartan Talks here … My quest? To cold email publishers every month since January 2022. I had been direct marketing to some extent since I started my freelance proofreading business in 2017. This year I have been dynamic in my mission.

The spreadsheet to record my cold emailing over the last 12 months has grown substantially. My strategy has worked. I’ve had more freelance work this year because I told publishers in my niche that I am available. Interested? Read further to explore my strategy.

To illustrate how my marketing year has been successful, I’ve chosen an acrostic using the letters of my name – ANNIE.

ANNIE

Adaptability

Networking

New opportunities

Inspiration

Endeavour

Adaptability

Being adaptable and completing work to fluctuating deadlines is essential to fit in with the requirements of any client, in this case, publishers.

Without a background in publishing, it was even more vital for me to ask questions if I was unsure of anything. If a contract wasn’t mentioned when I had expressed availability and interest in the project, I asked if one would be sent or if I should send my Terms & Conditions. It should be said here that an email agreement does constitute a contract, but I like to have one ready depending on the type of client. Half of the publishers who contacted me sent a contract for me to sign. The rest asked me to send mine.

Another variation was the style sheets. It was interesting to see how they varied from publisher to publisher. Some were basic. Some were extensive. When there was a lot of information to absorb, it was more manageable to make a note of the exceptions to style guides such as New Hart’s Rules. (Relevant to my UK publishers.) This way it was easier to keep track, maintain consistencies, and not get overwhelmed.

Networking

In January 2022 a small group of fellow networkers, part of the Drive the Partnership Network, began our Quest – weekly goals for January to April. Drive is a group of like-minded small business owners.

To facilitate accountability, we met once a week on Zoom for updates and motivation. We were also available via Slack messaging to share challenges and wins. It was a collaborative process: I asked for advice and offered my tips in return. It was what I needed to kick-start my mission. Thanks to Ann Hawkins and Thor Rain (First Aid for Feelings by The Helpful Clinic) for support. If you want to join the tribe at Drive get in touch with me or Ann to find out more.

New opportunities

Up until January this year I had done very little publishing work. The requests that had come through my website were mainly from self-publishing children’s authors. But, by contacting publishers in my specialist areas, eg education, English Language Teaching (ELT), and children’s books, I found that they valued the expertise evident on my website. This has led to exciting new opportunities.

One debate which occurs regularly in the editing world is whether to generalise or specialise. Personally, I have found that narrowing in by using my specialism has had huge benefits. If you are a career-changer with an expertise which makes you stand out from the editorial crowd, you are a useful person to know. Tell people!

This year, in my niche, I have carried out freelance proofreading for an ELT publisher, a publisher of history books, a packager, an educational publisher, and an NGO (charity) publishing a book for international primary schools. Interestingly these enquiries came through my website after I had done a batch of cold emailing, and not, at first, from the publishers I had contacted … Perhaps they had seen that I had shown availability on LinkedIn? I did always ask where they had found me if they didn’t mention it. Anyway, there was something in the air …

Inspiration

As well as being inspired by the members of Drive, I was pleased and proud when it transpired that some members of Drive had found my motivation to be an inspiration to them. I am a natural helper (former teacher!) and keen to help when I can. I have learnt much from others about owning and running a business, and I like giving back.

Endeavour (or 3Ps)

To me, the word endeavour encompasses the 3Ps: patience, persistence, and perseverance.

These are skills to practise in any sphere of life, but they are a lifebelt that I cling to in the running of my business. No-one said marketing would be easy.

Every quarter, when I did another batch of cold emailing, I would ensure I had added another training course to my CV. This year my Continuous Professional Development (CPD) with the Chartered Institute of Editing and Proofreading (CIEP) has been the Editing Digital Content course, and How to Mark Up PDF Proofs with Denise Cowle Editorial (a discount is available to both CIEP members and those in the ELT Publishing Professionals directory.

Completing training courses to add to my range of skills has made me a more trusted professional, giving publishing confidence to new clients.

CPD and networking this year also included attending the hybrid CIEP annual conference in person in Milton Keynes, and the ELT Freelancers’ Awayday in Oxford. Both happening in September!

Marketing success

If you want success in your marketing, I recommend using my strategy for marketing directly with prospective clients. I wrote it for fellow business networkers in Drive.

Review of 2022 marketing strategy

If the above image doesn’t open a new page, use this link which opens the PDF on the Marketing Mindset page of my website.

Children’s book authors

I have helped at least three self-publishing children’s authors publish their children’s books. Three other books have been proof-edited (proofreading with additional suggestions for improvements) and are at the pre-publishing stage.

Of the children’s book publishers I have worked with this year, Black Poppies by Stephen Bourne, published by The History Press about the story of Britain’s Black community in the First World War, is a recommended read for primary schools. It was a fascinating project.

To see the other projects I have worked on see the following pages on my website and my gallery:

book cover of black poppies

My previous yearly reviews

I think it’s interesting to look back and review achievements from previous years. Here are my last reviews – in 2020 and 2019.

Notes:

2019: The bank of proofreading exercises I reviewed is available as a blog post here (written in 2022).

2020: The proofreading mentoring scheme mentioned is not currently available.

Next year

So to 2023 … Direct marketing to publishers continues.

Whatever your circumstances, here’s to a peaceful future.

review of year chocolate log

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Emailing

Contact me by email to check my availability for proofreading non-fiction and children’s books.

5 Highlights From 2020

5 highlights from 2020

As weird as 2020 was, I have a few highlights from the year.

Tall Tartan Talks here … As I mentioned last year in my review of 2019, life as a freelancer has its ups and downs. This year has been, for some people, an extreme of that precarious situation.

Luckily, my freelance work life is mainly online, so I count myself blessed that I haven’t been affected too much.

I want to tell you about highlights in five areas. Well, more really, but five is a factor of 2020, so it sounded better.

Highlights

  1. Training
  2. Networking
  3. Rebranding
  4. Tutoring
  5. Cold emailing

1. Training

This year has been for me principally a year of learning and adding to my Continuous Professional Development (CPD) with the Chartered Institute of Editing and Proofreading (CIEP).

  • In December last year I began the proofreading mentoring scheme. By May I had completed it. It was a unique opportunity to have experience of  a wide range of real jobs with guidance and virtual hand holding from a highly experienced Advanced Professional CIEP member. I wrote about it in the blog post Editing Training Part 2.
  • A group of us formed an informal Accountability Group. Consisting of other CIEP members, it prompted me to achieve many CPD goals.
  • I attended the CIEP online conference in November. A huge highlight!
  • I completed the CIEP Copyediting 1: Introduction course.

2. Networking

Along with everyone else in the world in 2020, since March, all my networking has been carried out on Zoom. It’s a necessary evil.

A particular networking highlight this year was that I, along with other international members of CIEP, formed our Accountability Group. (Yes, I am mentioning this again …)

We share our goals fortnightly on a Zoom call. We use the messaging app Slack to have daily chats about wins and rants. It is our safe space.

Without their encouragement I wouldn’t have achieved half of what I have done this year.

3. Rebranding

This time last year, I aimed to research how I wanted the branding on my website and social media profiles to appear. I considered branding, my brand identity, values and colours. This is described in the My Branding Process blog post. I am particularly proud of this 2020 highlight.

I tweaked my website; made sure the Contact form worked; added an Upload file widget so that potential clients can add a sample of what they want me to proofread to their query.

I subtly changed the titles of my blog posts. Originally tagged #TallTartanTells, this was changed to #TallTartanTalks.

To help with tips for general efficiency, I wrote this blog post called Managing Emails after I read a book on productivity. Clearing your emails once a day by ensuring you have an inbox-zero situation can clear the head and prevent worry.

Sadly, I am not as strict with myself as I was when I wrote that blog post. Workload weight means that I tend to have a clear-out once a week these days … It has become a Friday job.

4. Tutoring

After such a busy couple of years of tutoring in 2018–19, I was worn out by the beginning of the year.

review of the year

By March, tuition had moved online using Zoom and interactive teaching software. Boy, was that a challenge! How to get the work to parents? How to ensure interactive learning?

More than half a year on, the online tuition routines are well established: work is emailed before the lesson, a variety of resources are enjoyed, and pupils can even share their screens.

The main highlight? Not travelling to their homes. The extra time taken to plan an interactive and challenging lesson, then email the parents with the information; versus the time saved by not commuting …

I wrote two blog posts with teaching tips this year: How I Teach English and How Do You Learn?

In July, one of my pupils left Year 6 (age 11) thereby finishing primary school. The two sessions of tuition per week I had done with them for two years became available.

The main reason I became freelance was to be in control of my work–life balance. Consequently, I took the decision not to fill those spaces with more pupils because I was losing that balance. Saying no to work is never easy, but preserving mental health is a priority.

Instead I did more editing and proofreading CPD using the extra time I had gained.

5. Cold-emailing

With my updated training skills and new branding, I was ready to offer my further proofreading skills to educational publishers and publishers of children’s books.

The last time I cold-emailed publishers (about 18 months ago) I invested a tremendous amount of emotional energy in the process. I thought about it far too much – not good.

This time I was wiser. I bought the Children’s Writers’ & Artists’ Yearbook 2020. I made a list of websites, contact names and email addresses. Once I had researched a publisher, certain that they published what I was interested in proofreading, the cold emailing began.

I found TextExpander very useful for giving me shortcuts for repeated phrases, so that they were much quicker to type, e.g. my email address, phrases like proofreader available, etc … Even a whole email was saved in my snippets so that it appeared when a simple shortcut “//query” was typed!

My CV was updated with my new branding, training and most recent experience. and I attached it, with the body of each short email acting as a covering letter.

However, it is important to bear in mind that the return reply rate is statistically low – a minimum of one in ten. This time I put emotion and desperation to one side in order to become businesslike and pragmatic.

Since then I have learnt that publishers aren’t keen on receiving email attachments. Therefore I now add a P.S. stating that my C.V. is available.

Once the batch of emails was sent for the day, I put them to the back of my mind, and got on with other jobs.

I am grateful to have received a couple of positive replies from publishers responding that they would add me to their books.

review of the year

Children’s book authors

Having re-vamped my website, I pushed the SEO (Search Engine Optimisation) on the page which advertises to children’s book authors.

It shouldn’t have been a surprise then when I had several enquiries from independent children’s authors (self-publishing). When I asked them how they had found me (I’m in several directories), their answer was always “Google”.

A proof-editing job I enjoyed was a series of 9 stories for young children. They featured the adventures of the same small character. I suggested tips for consistency across the series.  The author asked for advice on self-publishing. They weren’t the first to enquire.

I searched the hive mind that is the CIEP forums and found some gems of advice to pass on. I really hope the author publishes next year. Fingers crossed!

Perhaps I should add self-publishing advice for authors to my list of aims for next year …

Next year

So, to 2021 … plans need to be considered and formed, no matter what is going on in the world.

For the readers who haven’t seen them, look out for my hashtags #TallTartanTips and #TallTartanTalks on LinkedIn, Twitter and Facebook. They link to the blog posts which promote my editing and educational skills, as well as giving advice and tips.

Whatever your circumstances, here’s to the future, hoping 2021 is better.

review of the year

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Review of 2019

grateful proofreader

Life as a freelancer has its ups and downs. In this blog post I review how my business has fared in 2019, with both successes and lessons learnt.

A thick skin needs to be developed to cope with the downs. But the ups are ever so rewarding and uplifting. Many of my freelance colleagues will agree with those sentiments. I have certainly honed the three Ps: patience, perseverance and persistence.

Slow burn

My year has been busy, particularly with primary tutoring, but I’m pleased to report that the proofreading side of the business perked up. Those who have been at it a lot longer say it can be a slow burn, taking up to three years to get established and known as a freelancer. I agree. My business has grown.

Winter review

A proofreading job in January with an unsatisfactory client did not start the year well. A lack of communication meant I was left feeling humiliated. Lessons were learnt on both sides, so best forgotten.

Spring review

For the first four months of 2019, the proofreading jobs were very few and far between, and a lot of freelancers shared their worries on social media about paying bills.

I have found it is good to have a wee part-time job to take away some of the stress of the unreliability of the freelance income. Fortunately, the tutoring I offered increased to five afternoons a week. My Friday became a Saturday (day off) to fit in with my husband’s free day as he cycles at the weekend.

Marketing review

Being fully booked with primary tutoring meant that my income wasn’t so much of an issue, but I was doing all I could to could to market myself as an available proofreader. Sending cold emails, writing blog posts, and sharing on social media continued though to Easter. I was even asked to do a proofreading test for an educational publisher! But no work has come of it yet – something to chase up in January 2020.

IM Available

By April, I had a proofreading request from the Chartered Institute of Editing and Proofreading (ciep.uk), formerly the Society for Editors and Proofreaders. A director found me on their list of available Intermediate Members. If you are an Entry-Level Member it’s worth trying to gain points by training and experience in order to upgrade to IM. Then you qualify to appear in their internal list of IMs, appearing visible for work opportunities.

The client wanted a proofreader to check some new proofreading exercises which will be part of a resource bank. I thought this was a brilliant opportunity! The role involved test-driving the exercises and feeding back on the time taken and their effectiveness. The job continued, interspersed with voluntary editing until the end of August.

Summer review

August used to be the month when I went on holiday. As an ex-teacher there are more months available now, so I made myself available for jobs in the summer.

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In August, I got a surprise email from a local business. It appears that it is advantageous to have a Google Business Profile. The client had googled ‘proofreaders in Essex’. My name popped up. I was away on a short break for my wedding anniversary. So, having a sneaky peek of my emails while my husband wasn’t looking, I offered to refer the prospective client to other IM proofreaders. No, he said, he could wait. There was no rush. Wow, I thought, this job sounds hopeful.

He explained that his company writes on-line courses for health and safety qualifications. They asked if they could email a course to be proofread as a trial. I established Terms and Conditions. We would see how we got on liaising. Then there might be future courses to proofread.

A flexible client

The trial job was proofreading a course which consisted of eight modules with roughly 20 PDF slides in each module. Some with few words, some heavily worded. I created a Style Sheet, then set up a Query Sheet for any questions I had.

The promised return in one week was achieved. I invoiced and asked for a feedback testimonial to put on my website. This job continued to be special as the invoice was paid the same day it was presented – plus their feedback was gracious! I am still basking in the afterglow of that positive working experience.

When I shared on Twitter that I had a queue of two clients – the first time I have had to timetable a schedule – another client appeared.

I shared that I had appreciated the fact that the August client had been prepared to wait until I had finished a regular monthly editing job I do. A children’s author saw my post and booked me in for a proofreading job in September. Getting yourself out there *does* put you into the eyeline of prospective clients –if you’re in the right place at the right time.

review

Networking and CPD in 2019

I got out and about to the following events:

  1. May: SfEP mini conference in Newcastle (see blog post here)
  2. September: SfEP annual conference in Birmingham (see blog post here)
  3. November: Cambridge Social Media Day (see my summary on my profile page on LinkedIn by searching #CSMDay2019): How to be more savvy with your content marketing on Facebook, LinkedIn, Twitter, etc.
  4. All Year: Meetings of my local Herts & Essex SfEP group. These meetings have provided opportunities for mutual support and fruitful discussion. For me the meetings have been sacrosanct – timetabled in my work diary and essential for my well-being.

Sharing experience and wisdom

It appears that, by this stage in my freelancing career, I have become someone who is respected as established and supportive to newbie freelancers. Thank you to the folk, especially former teachers, who have shared their appreciation of my blog posts this year with positive responses.

New year plan

Going into 2020, I have successfully applied to be mentored through the SfEP proofreading mentoring scheme. I am really looking forward to working with my mentor into next year.

Branding

Meanwhile, I want to update my branding, so have bought Louise Harnby‘s – ‘Branding Lite’ course. I bought her ‘Blogging Lite’ course last spring to help me plan how I was going to write blog posts for the year ahead and beyond. Look at me now … Happy blogging anniversary to me!

I have a winter of studying ahead. Can’t wait.

Finally, I wish you and yours blessings, peace and joy for the new year ahead.

 

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Kindly proofread by CIEP Professional Member Lisa de Caux.