More Website Features You Should Check (Part 2)

more website featrures you should check (part 2)

Since I wrote ‘6 Website Features You Should Check’ to help you make sure your website is up to date and relevant, I have added to that list.

Here is the original list:

  1. Contact email address
  2. Contact form
  3. Spelling, punctuation and grammar
  4. Copyright date in the footer
  5. ‘I’ rather than ‘we’
  6. A photo of you, the business owner.

Tall Tartan Talks here … Following learning and keen to make my website as efficient as possible I commissioned a fellow freelancer (a WordPress expert) to do a review of my website. An MOT, if you like. I am grateful for the many tips she recommended.

4 more features to check

Therefore, in addition, I recommend checking these features:

  1. SSL certificate
  2. New tab settings
  3. Broken links
  4. Error 404 message

Go on, look again … Open a new tab and work through your website and my list.

What and how to fix

1.What is an SSL certificate?

You are researching a topic and click on a website link. It opens. You notice that the padlock on the top left of the website URL (address) is missing. It appears with the message ‘Not secure’.

Some URLs start with http:// while others start with https. Maybe you noticed that extra ‘s’ when you were browsing websites that require giving sensitive information, like paying bills. But where does that extra ‘s’ come from and what does it mean? Your website host should provide you with an SSL certificate. If your website is missing that extra ‘s’, it could put off potential clients.

2. Setting new tabs

Adding content to your web pages might include a linking to another page of your website, eg Contact page with a hyperlink, or linking to another website you recommend.

If a visitor to your website receives an Error 404, there is an error loading that page, or a page link is broken. A quick and easy way to check that you’ve minimised this problem is to check that the links in your website work. Just google ‘broken links’ – you’ll find a selection of websites to help.

When I checked, I found many broken links. Aaargh! It seems I had tweaked and moved my pages around my website muchly over the last couple of years; I hadn’t checked that links still worked. They do now!

4. Personalising your 404 page

Have you tried personalising your Error 404 plug-in? Thanks to another freelancing colleague for that tip. If you feel creative, you could take your branding all the way through to the pages that break. 

You hope that visitors to your website won’t ever see the Error 404 message, but, if they do, they will still see you, your personality and your message, with a link that you’ve placed there redirecting them back to your homepage.

Are you up to date now?

Remember, your website is your shop window. Does it work efficiently? Does it represent you and your business?

And here’s Part 1: 6 Website Features You Should Check in case you missed it.

Interested in branding? Read my blog post on My Branding Process.

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6 Website Features You Should Check

6 website features you should check (part 1)

Have you started your freelance business? Do you have a website? Are you concerned that you don’t have much yet to put on a website?

You may feel terrified at the thought of building a website.

Or have you owned a website for ages? Have things changed in your business? Perhaps your website needs refreshing.

Tall Tartan Talks here … Whether you are a new or established freelancer, it is vital to give prospective clients who come across your website the impression that your features are correct and up to date.

Fear not. I have made a list of website features that you should check, which won’t take a moment for you to fix.

Go on, have a look … Open up a new tab, find the admin section of your website, and work through my list.

Website features to check

  1. Contact email address
  2. Contact form
  3. Spelling, punctuation and grammar
  4. Correct copyright date in the footer
  5. ‘I’ rather than ‘we’
  6. A photo of you, the business owner.

How to fix

1. Contact email address

If you have a website, it appears more professional if your email address is linked to your domain name. For example, my website is proofnow.co.uk. My business email is annie@proofnow.co.uk.

Make sure the spelling of your email address is correct on your website. An error means potential clients, or fellow colleagues, can’t reach you. They will give up and try someone else.

It is personal choice whether to display your phone number or not. Some freelancers like their customers to book a call, so their number may be linked to a Call To Action (CTA) button.

Being contacted by WhatsApp, in my opinion, is the worst way to communicate for business. I keep that app for friends and family. Others don’t want to be disturbed by phone but would rather be contacted by email. Whatever your preferred form of communication, make sure it is apparent and correct on your website.

2. Contact form

A contact form on your website is effective for reducing spam. But ensure it is connected to your email address and messages can get through. It is frustrating for potential clients to send a message only for it to be lost in the ether. Check your contact form works by emailing yourself or asking a friend to test it.

3. Spelling, punctuation and grammar

This may seem obvious, but check the spelling, punctuation and grammar. Proofreading the content is vital, especially if you are providing your services as an editor or proofreader.

It is difficult to proofread your own writing because you see what you think is there, not what is actually there. You may have redrafted a phrase and the sense has gone? Yep! Again, ask a friend to check the content for you.

4. Correct copyright date in the footer

Have you ever scrolled all the way down to the bottom of a website page you are browsing? There is usually a date at the bottom – the copyright date. It should show the current year or the range of years of business.

You’d be surprised (or maybe you wouldn’t) how many websites look out of date because the footer hasn’t been updated. Even well-known and established brands have overlooked small details like this.

If the date is wrong, how can we trust other content on the website to be correct?

5. ‘I’ rather than ‘we’

This is a style feature. If you are a sole trader, you own your freelance business. It’s just you, not a team. Do you use ‘I’ or ‘we’?

‘I’ is more personal and gives the impression that you are talking directly to me. I can get a sense of you and your business from your website. ‘We’ gives the impression that you are part of a team providing the service.

Be honest with your content. If you use ‘we’, who else are you talking about? What are the names of the people in your team and where are their photos? That brings me on to the next heading.

6. A photo of the website owner

I am aware that not everyone likes to see themselves in a photograph. But a photo of the freelancer brings a personal touch to their website. I can put a face to the name of the business.

It’s not hard to upload a selfie. If it is an up-to-date photo, even better. If you can afford to get a professional headshot taken by someone who can show your personality … fantastic!

Some freelancers use a logo instead. It’s a personal choice. Whatever image you use, make sure it is the same on your website as in any networking groups and social media channels you use.  If you use a photo, we’ll recognise you quicker. You will become a familiar face. And we’ll remember you.

Keep your website fresh

If these features are in place and appear current, the potential clients looking at your website will know that they can trust you. You will give a good impression. The client may even be convinced to ask for your services.

There are other features I haven’t mentioned, but those mentioned here are a start and will point you in the right direction.

Websites are never finished. Don’t think that once it is built, that’s all you need to do. You need to tweak it monthly, at least.

If you add new content, for example, a fresh testimonial, it will keep your website up to date and fresh.

Why your website is important

If you keep these six points in mind, your website will help you come across as a trustworthy and confident professional.

Remember, your website is your shop window.

You may just prefer to rely on a profile on LinkedIn, Twitter or Facebook to help you persuade clients to book your services. But you own your website. It belongs to you and isn’t at the whim of the social media algorithms.

Your website needs to work for you and represent who you are. Be proud of it!

more website features you shold check

Next: More Website Features You Should Check (Part 2)

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