As it’s the start of a new year I have been using Google Analytics to investigate the statistics of my website.
Tall Tartan Talks here … What did Google Search Console tell me are the most popular blog posts and pages on my website?
Content marketing
I was interested to see which posts are the most popular and how my content is helping others, whether that’s fellow freelance editorial colleagues or clients (including self-publishing authors).
This analysis is aiding me in planning content; I’m spending some admin time planning blog posts for the next six months, thinking of ways to show my expertise. How to answer questions that I see being asked on social media or in online support groups. Or, indeed, am asked directly by email. Writing blog posts is an effective way to answer those questions.
Questions asked
Questions I’ve been asked frequently are concerned with running a business as a freelancer:
- How do I become a freelance proofreader or copyeditor? What training should I do? Where can I get support? Clue: join a professional body like the Chartered Institute of Editing and Proofreading (CIEP) which gives discounts to members for training courses, as well as supportive forums and local groups, etc …
- How do I set up a website?
- How do I cope with feelings of overwhelm when setting up a new business?
- How do I keep my inbox manageable?
5 Most read blog posts
I investigated the Google Analysis results and the 5 most read are seen below with links to each post. It also acts as a prompt in case you missed one and want a chance to visit the post.
- Review of 2022
- CIEP2022 conference
- Gardening Your Business
- 6 Website features you should check
- Manage emails
4 Most popular website pages
These pages of my website are ranked as having the most visitors:
3 Favourite blog posts to write
The following posts were my favourite to write over the last few years because they show my expertise to prospective clients:
- How I teach English (theme: education)
- Writing a children’s book? (a guide for children’s authors)
- Episode 5-Training (theme: training)
For publishing confidence
Why blog? Having a blog post ready when a query pops into my email box makes it much easier and quicker to answer questions that are asked by fellow freelancers and clients, particularly independent authors. In short, giving the link to the post is more efficient and effective. And gives them confidence that I can help.
If you don’t have a website, sending a prospective client a link to your up-to-date LinkedIn profile will inspire confidence in that client that you have the training and expertise they need.
Two related questions I’ve been asked (to be turned into a blog post) are: What does a proofreader do/not do? And: Do you have any tips on how can I proofread my own marketing materials/writing?
If there is any topic you would like me to write a blog post about, let me know. I’m listening.
