Gardening Your Business

blog post gardening your business
gardening your business blog post

Do you ever think about how you garden your business? Gardening or growing your business should be both proactive and reflective.

Mindful gardening

This blog post was inspired by a whole day I spent on mindful gardening. It was organised by a good friend and she inspired me with her content. I could relate everything she said to running my freelance proofreading business, change, and the effects on my mental health.

The participants had access to a large garden with room for ten participants to sit with space, to be still, and to be silent.

It was a luxury to close my laptop for the day and just stop. Just. Be.

Gardening themes

We were guided by her short reflections on the theme of gardening:

  • seeds
  • plants
  • compost
  • pruning
  • seasons and weather

Planting seeds

The seed of my freelance business was planted in January 2017 when I launched my business website (proofnow.co.uk) and joined the Chartered Institute of Editing and Proofreading (CIEP).

I planted more seeds by training and telling everyone I knew that, having left teaching, I was looking for proofreading clients. I watered those seeds thoroughly with marketing and publicity.

Growing plants

If you’re lucky, those seeds grow into seedlings and become stronger plants.

What has helped you to grow in your life? How have you changed as a person as you have become older? How have your life events shaped and changed you?

My ‘toddler’ business got noticed as my marketing became stronger and more confident. I built on my training. Students, businesses and a charity became my clients. Voluntary proofreading gave me experience and confidence. I added to the testimonials on my website.

Feeding compost

Seedlings and plants thrive when they are given the appropriate compost, soil, and feed.

How do you feed your life? What nutrition does your life need to stay healthy physically and mentally?

How do you feed your business? What does your weekly or monthly feed routine look like? Do you ensure all the (plate-spinning) elements of running a business are in place: emailing clients, keeping up-to-date invoices and expenses, updating admin spreadsheets, marketing, doing CPD (training)?

Two years after starting my business, I started writing my blog. My posts demonstrate my expertise, specialisms, and experiences of running a business. These posts are shared on social media for a wider reach. They have aimed traffic (potential clients, other editors, and freelancers) to my website. It’s ‘Gro-Sure’ for my business!

Pruning

At regular times in the year, pruning is needed to keep plants under control, otherwise they become untidy, too big, and take moisture from smaller plants underneath or nearby. Plants can be trained through pruning to grow in a symmetrical, balanced way or in a certain direction. Or dead stems can be removed.

What have you cut or pruned in your life? What wasn’t working and had to be removed? How has your life changed direction? How did you preserve your physical and mental health? 

Every quarter I review the direction of my business. Looking back, I evaluate how much I have achieved of my annual plan and then review. I ask myself, what do I have to do more? What can I do less? The next quarter’s plan is tweaked. And my website is brought up to date.

I like the term ‘pivoting’. (Think of that scene in Friends when Ross is trying to get the sofa up the stairs with the ‘help’ of his friends. “Pivot! Pivot!”) It means a change in direction.

A life-changing prune happened in my life in December 2015 when I left the classroom with health issues. It took a year for me to work out what direction that prune would have on my family, career, and future. I had been the main wage earner during my 30-year teaching career.

I’m satisfied that what came next was the best outcome. That painful prune led to greatly improved mental health.

Patterns of seasons and weather

Winter, spring, summer and autumn give the garden it’s natural seasonal pattern and rhythm. Plants and people respond to different levels of light and warmth.

How do you feel when the number of daylight hours is at its lowest? What is your favourite season? When is your mood at its best?

What season is your business in? Sometimes I feel I’m in the springtime of my business: the number of clients is increasing; I am reaching out to publishers and accepting new, regular clients. I am reaching out to those clients I want to work with. Marketing is helping me to grow my business.

Do your clients react to seasons? Are some months quieter than others? Do some months need more marketing to attract clients? How do you plan for when there are quiet times in your business? In the gaps, can you take a spontaneous week’s holiday … or do some training?

How do you cope with a deluge of rain or storms? How do you juggle busy times when your services are in demand? Or when projects are delayed then land together? How do you schedule projects?

‘Twine’ to round up

How do we respond to the physical and mental hurly-burly of everyday life?

Have you got a garden? Does gardening help your mental health?

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Emailing

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Reading further

For a Quiet Garden near you: quietgarden.org/

Author: Annie

Proofnow Proofreader

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