Clearing Up Misunderstandings about my Business

Clearing Up Misunderstandings about my Business blog post banner

I receive a variety of requests from new indie clients who find my website when they are looking for a proofreader.

Their questions, such as those below, are fuelled by misunderstandings:

  • Can you proofread my manuscript in Word?
  • Can you do a proofread as soon as possible?
  • I have written a children’s rhyming book. How much is it to proofread 800 words?

Potential clients will, inevitably, misunderstand how you operate your business, unless, as the business owner, you let them know about your processes.

Key misunderstandings made by my clients

Here are some ways clients misunderstand my services:

  • Differences between copyediting and proofreading
  • Scheduling
  • Each writing genre requires different skills.

Differences between editing and proofreading

When indie authors ask “Can you proofread my manuscript in Word?”, they are not aware of the publishing process; they are not aware of the difference between copyediting and proofreading. Many need their manuscript to be copyedited before they require my proofreading services.

A common misunderstanding is that copyediting and proofreading are the same service. In fact, they are different. Copyediting improves structure, clarity, wording and flow. Proofreading is the final pass or polish for errors like spelling, punctuation, formatting, and consistency issues. Illustrations (if there are any) form part of the manuscript and are also checked that they match the text.

Some freelancers are skilled in both and bundle copyediting and proofreading as a package. However, they are different stages and require different levels of expertise and time. There should be a gap between the stages if the same person provides both services to one client, as fresh eyes are needed.

Scheduling

When new enquirers ask “Can you do a proofread of my book as soon as possible?”, they seem unaware that freelancers book clients in to a schedule. Very few will be able to turn around a copyedit or a proofread in a couple of days or over the weekend.

If you are writing a book as a self-publishing author (indie) and will need the services of a freelancer, think about it early in the process. In fact, start from the end – from publication – and work backwards. When you have an idea of timings, check the availability of the professionals you want to work with: book designer, copyeditor, proofreader.

Some freelancers are booked up several months ahead. Some build ‘wiggle room’ into their schedules to allow for … life.

I will always communicate my scheduling availability. New clients will have done some research to find my website. Mutual respect with a client will be ensured when they allow for my scheduling. Our working relationship will be more trustworthy if expectations are diplomatic and clear of misunderstandings.

Each writing genre requires different skills

When an indie author says, “I have written a children’s rhyming book. How much is it to proofread 800 words and how long will it take?”

As a former primary teacher, one of my genres is children’s books. I get enquiries from picture book authors and those who have attempted to use rhyme. Because they have written less than 1,000 words, they assume that, because their book is for children, it won’t cost much to proofread or take much time …

I ask for them to please email me the book so that I can estimate a quote.

Factors to consider when enquiring

1. I have a standard rate for proofreading any writing under 1,000 words, which is my hourly rate. I value my expertise; I know my value.

2. They don’t realise that it’s much harder to write a children’s picture book or rhyming book than they thought. The words need to flow in a rhythm. If misplaced words trip me up, they will trip up other readers. One of my services is proof-editing to assist in word choice.

3. I am usually sent a text-only Word document. Sadly, with children’s books, this only tells half the story – the images tell the other half. It is beneficial– ideal in fact – if I can see images with the text so that I can see how they relate to the text. I look at how the words are placed among the illustrations. When I ask if they have illustrations, or have booked an illustrator, they ask if I can recommend one …

Responding to misunderstandings

It might be easier to list the services I don’t provide:

  • I don’t copyedit in Microsoft Word.
  • I don’t proofread adult fiction.

My professional body, the Chartered Institute of Editing and Proofreading (CIEP, ciep.uk), has a directory of many fiction and non-fiction editors and proofreaders covering a huge range of genres and specialisms. If I am not a good fit for your book, try searching the directory: https://www.ciep.uk/directory

What key thing do you wish people understood about your business?

Sprinkling publishing confidence,

Annie

Logo Annie Deakins at Proofnow

Emailing

Email to check my availability for proofreading non-fiction and children’s books.

Subscribing

Subscribe to my newsletter Tall Tartan Times to receive new posts directly to your email.

CIEP directory entry

https://www.ciep.uk/directory/annie-deakins

What is a good question?

blog post What is a good question?

“Does anyone have any questions?” is a question often asked in a Zoom meeting in the networking groups I attend as part of running my business.

Tall Tartan Talks here … Questioning fascinates me. How does skilled questioning promote learning progress?

I continue my blog series on education exploring the primary curriculum, teaching and learning. I use my expertise to proofread for educational publishers and children’s book publishers

So, what is a good question?

Questioning

Questioning refers to the act of asking questions to acquire information, stimulate thinking, or prompt discussion. It is an essential tool for teaching, learning, and critical thinking. Effective questioning can engage learners, encourage reflection, and deepen understanding.

When I taught in the classroom, it was vital to ask the children a range of questions to widen and deepen their understanding, whether that was in English comprehension, Maths mastery, Science investigation, and so on. There were eager, inquisitive children who asked cracking questions. My response when there was an interruption from an over-enthusiastic learner waving their hand wildly in the air was, “Hold that thought!”

Encouraging them to justify their answer further, I asked, “Because?”. This meant they didn’t just ‘parrot’ what the child next to them said. It prompted them to give their own explanation.

It thrilled me when a learner’s ‘lightbulb’ lit up – and new thinking progress was made.

Bloom’s Taxonomy

When I wrote worksheets to enhance my teaching of curriculum subjects, I used Bloom’s Taxonomy, developed by educational psychologist Benjamin Bloom, as the framework of questioning to ensure all levels of cognitive complexity were addressed. It provides a structure to design and assess learning experiences.

Bloom’s Taxonomy is often represented as a hierarchical model with six levels, each representing a different cognitive process.

Not all levels are addressed in all activities (that would be exhausting!) but aiming for a balance of question types in a range of subjects over a week ensures maximum opportunities for learning.

Levels

  1. Remember: This level involves recalling or recognising information. Questions at this level focus on factual knowledge and require learners to retrieve information from memory. Example questions: Who…? What…?
  2. Understand: This level involves demonstrating comprehension and interpreting information. Questions at this level aim to check if learners can explain ideas, concepts, or principles in their own words. Example question: What is the main idea of the paragraph you just read.
  3. Apply: This level involves using knowledge or skills in new situations. Questions at this level require learners to apply what they have learned to solve problems or complete tasks. Example question: How would you demonstrate …?
  4. Analyse: This level involves breaking down information into parts and understanding the relationships between them. Questions at this level focus on examining patterns, identifying causes and effects, or making connections. Example question: How can you sort the different parts?
  5. Evaluate: This level involves making judgements or assessments based on criteria and evidence. Questions at this level require learners to analyse information, consider different perspectives, and form opinions. Example question: What are the implications of …?
  6. Create: This level involves generating new ideas, products, or solutions. Questions at this level encourage learners to think creatively, design, and produce original work. Example question: How would you design …?

Bloom’s Taxonomy encourages higher-order thinking skills and helps learners develop a deeper understanding of the subject matter.

Bloom's Taxonomy Pyramid
Bloom’s Taxonomy pyramid

What is a good question?

Asking a good question means inquiring clearly in a way that is relevant, specific, and well-structured to gain informative and valuable responses. It involves the art of effectively conveying your curiosity or seeking information from others in a way that maximizes the chances of getting a meaningful answer.

Characteristics of a good question

  • Clarity: A good question is easy to understand and free from ambiguity. It should be straightforward and unambiguous, leaving little room for misinterpretation.
  • Relevance: The question should be pertinent to the context or topic at hand. It should address the specific issue you want to explore.
  • Specificity: Good questions are specific and focused, targeting aspects of the subject matter rather than being overly broad or vague.
  • Purpose: A good question has a clear purpose or objective. It should convey what you hope to achieve by asking it, whether it’s gaining knowledge or solving a problem.
  • Open-endedness: Open questions allow for more in-depth and thoughtful responses. They encourage the person answering to provide detailed and comprehensive information rather than simple yes/no answers.
  • Conciseness: A well-phrased question is concise and to the point. Avoid unnecessary jargon, complexity, or unnecessary information that could confuse.
  • Respectful and non-leading: Ensure that your question is respectful and unbiased. Avoid leading the respondent towards a particular answer or expressing judgement in the question itself.
  • Thoughtfulness: Take a moment to consider if the question has already been answered or if it can be easily researched elsewhere before asking.
  • Context-awareness: Consider the background and knowledge level of the person you’re asking the question. Adapt the question complexity and terminology accordingly.
  • Follow-up potential: Ask a question that encourages follow-up discussion or elaboration, allowing for a deeper exploration of the subject matter.

By asking good questions, you demonstrate a genuine interest in learning and engage in constructive conversations. This can lead to valuable insights, improved understanding, and a more fruitful exchange of ideas.

Questions arising in business

Asking clients questions

Having trained first as a teacher (with a career of 30 years) then training as a proofreader, I have become much better at asking questions, asking questions of the manuscript text, and fact-checking. I don’t just accept that the text is correct just because the author wrote it.

I am most likely to ask questions when I want clarity when I have been offered a freelance proofreading job, whether that’s with a publisher or self-publishing, independent (indie) author. It’s fine to check if a detail in the brief is unclear.

More often than not, the client will answer my question promptly with reassurance. Phew!

Clients asking questions

These days half of my clients are indies. They have many questions, especially if they are looking to self-publish their first children’s book (one of my specialisms). I can tell by our email conversation of my responses to their queries if they will become a client, or if there are red flags.

To help, I have written several blog posts for authors in answer to their FAQs to reassure them about the process involved in self-publishing. The most commonly asked question is, “How do I self-publish?” If I don’t know the answer to one of their questions, I’ll know someone who will …

My question to you is: Are you inquisitive and curious? What do you want to find out? How will you do this?

BitmoAnnie thought bubble

Annie

Sprinkling publishing confidence

Annie signature

Further reading

My blog posts on a similar theme of communication:

Emailing

Contact me by email to check my availability for proofreading non-fiction and children’s books.

Subscribing

Subscribe to my newsletter to receive new posts directly to your email.