Business owners worry about marketing. I know, I’ve been there.
So, go on. Activate your business brain. Switch on your marketing mindset.
Here’s my profile on LinkedIn.
I post many marketing tips on LinkedIn for edibuddies and freelancers. Find them by searching for my hashtag and following #TallTartanTips.
They are handy reminders I have picked up in social media land, and in the CIEP, about how to own, run, and market your business. Use them as daily mantras to help you maintain a positive business brain and marketing mindset.
Those who go fishing catch the fish.
I put together a marketing strategy that I use successfully regarding emailing prospective clients: Eight steps that worked for me.
Click the image below for the link.
Tips I’ve learnt about owning a business
I have sorted my tips into five catogories. Some will fit across more than one area:
- How to be a business owner
- Business admin
- How to collaborate
- Social media
How to be a business owner/freelancer
- Feel the fear and do it anyway.
- Think of yourself as a business owner, wearing hats of many skills
- The 3Ps: patience, perseverance, persistence.
- Look out for your physical and mental health. Ensure a work/life balance. Set personal boundaries. Go out and get some fresh air; do some gardening; walk in the woods among the trees.
- Share T&Cs with clients. Have a contract or email agreement to protect your relationship with your client. Agree the details of the service that will be provided .
- Know your worth when quoting a price. Don’t ‘race’ to the bottom’ for just any job, unless you are desperate to pay the bills. It lowers your value and those of others who are in the same field as you. On the other hand, doing a voluntary role ‘pays’ well if you get a good testimonial from the client for your website and/or social media.
- Feel safe to ask questions. Is the brief clear? Are there any misunderstandings? Don’t be shy to ask questions. If you are a fellow edibuddy who wants advice, email me or ask on the CIEP forums.
- Put aside some time each week to explicitly learn some CPD, or read those notes from a course attended … A half day should do it – Monday or Friday afternoons are good for me.
How to collaborate rather than compete
- Collaboration between colleagues is healthier than competition between colleagues.
- If I can’t fit in a job, I may know someone who can, and I will refer you.
- When asked if I can take on a project, I may know someone with a more relevant specialism.
- Have a website. It is your shop window.
- Make time for investigating resources that will help you improve. Listen to the podcasts of experts in your field. My favourite editing podcast is ‘The Editing Podcast’ by Denise Cowle and Louise Harnby. This valuable content is enriched with notes and extra resources.
- Invest money in resources: you need to speculate to accumulate. It could be a course or a tool to help you do your job more effectively.
How to use LinkedIn (… or any social media) for marketing
- ‘Follow’ useful connections on LinkedIn, who might know others in industries you have an interest in; this could help find work.
- Like, comment, and engage with connections on social media.
- Plan content for social media. Have a strategy.
“Annie encouraged me to market my services to companies I knew I could help. She helped me to see that someone will see your content and want to use your services at some point in the future, so it makes sense to keep marketing.
If you are proactive with marketing, and don’t worry about the responses, you will fit someone’s need, somewhere. You’re right – they won’t know if you don’t tell them. Annie helped me think more clearly about where to go with my marketing. Thank you!”
Andrea Constable, Social Media Consultancy, Squiggle Social